Publicity Stunts - Page: 2

Richard Branson Says Costumes Can Be a Boon for Business

The billionaire's penchant for playing dress-up has served as an effective marketing tool.

Geoff Weiss

The Most Outrageous Thing Grant Cardone Did to Get Attention

The outspoken sales expert talks about a very public battle he waged and how it got people buzzing about him and his brand.

Jason Fell

Kickstarter Campaign for 'World's First Real Hoverboard' Launches Today

While the hoverboard's actual capabilities are limited, the project is intended to get people interested in applications for hover technology that extend beyond the board.

Laura Entis

Student Pulls Epic Skydiving Stunt to Land Startup Internship of Her Dreams

'I'm terrified of heights,' says 19-year-old Anna Bezuglova, 'but for Alphatise, I'm willing to take the plunge.'

Geoff Weiss

Olive Garden to Unveil a Really Crazy 'Never-Ending' Deal

Looking to capitalize on America's appetite for all things 'endless,' the casual dining chain is selling $100 gift cards for seven weeks' worth of unlimited pasta, salad, bread and soda.

Geoff Weiss

IKEA Skewers Apple's High-Minded Marketing in Hilarious Viral Sketch

'It's not a digital book, or an ebook,' an IKEA exec describes the company's forthcoming catalogue in reverent tones evoking Apple's lead designer Jony Ive. 'It's a bookbook.'

Geoff Weiss

Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb

Sleep tight. The furniture is already assembled and you get to keep the sheets.

Laura Entis

A Dallas Man Just Concocted the Most Expensive Starbucks Order of All Time

The Sexagintuple Vanilla Bean Mocha Frappuccino contains 60 shots of espresso -- half the amount of caffeine that would be lethal for most adults.

Geoff Weiss

Man Covers His Naked Body in 460,000 Bees to Promote Honey Line

She Ping, a 34-year-old merchant from Chongqing, China, employed a practice known as ‘bee-bearding' in order to generate buzz for his honey business.

Geoff Weiss

7 Deadly Sins Businesses Make With Their Reputation

Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.

Andy Beal