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Breaking the Grass Ceiling: What Issues Women Executives Face in Cannabis
Recently released cannabis-related white papers outline the different challenges women executives face.
Market for Licensed Marijuana Businesses Heats up as Buyers Snap up Retail Stores, Other Properties
With the lack of inventory in the space, the cannabis businesses that are selling are getting higher premiums.
Here's How Some Cannabis Industry Leaders Are Working to Dismantle Systemic Racism
During the Fall Emerge 2020 Virtual Cannabis Conference & Expo, industry-leading advocacy organizations addressed the concerns surrounding social equity in the cannabis industry.
How Cannabis Brands Should Market to Gen Z and Millennials
A new report helps cannabis and mainstream marketers better understand their customers.
How to Successfully Expand Into Other Categories
A CBD company gets into the hydration business. Here's why and how they made it happen.
Cannabis Companies Are Turning to This Mainstream Marketing Tactic to Help Hype New Items
Brands are incorporating product drops to generate more consumer interest.
The Cannabis Industry Has a Chance to Change the World
In an industry born of "firsts," let's be the leading industry to address issues of racial inequity from the ground up.
Cannabis Packages Adapt to Consumer Preference
Brands are getting smarter about how they're marketing products to customers.
Real Estate Advice for Cannabis Entrepreneurs
Location's one thing, but there's so much more to know when getting into retail.
Black Leaders Step up to Battle Inequity in the Cannabis Industry
The Equity for Industry Program match employers with prospective candidates of the cannabis community.
Now Retailers Hold the High Cards
As the cannabis industry rethinks how it does business, real estate developers and landlords are pivoting big time.
Patricia M. Johnson and Richard F. Outcalt
What Cannabis Retailers Can Expect in 2021
2020 disrupted the retail cannabis industry. For success in the cannabis sector in 2021, operators should set their sights on these four areas.
