Running a Business - Page: 2
Data Can Play a Huge Role in Accelerating Your Cannabis Business' Growth
Some of the most iconic companies in the world develop their brands by applying research, data, and digital technologies that foster emotional consumer connections. Shouldn't yours?
Is There an Ideal Price Point for Your Product?
Turns out there are several factors that go into determining the wholesale cost of cannabis products.
Breaking the Grass Ceiling: What Issues Women Executives Face in Cannabis
Recently released cannabis-related white papers outline the different challenges women executives face.
Market for Licensed Marijuana Businesses Heats up as Buyers Snap up Retail Stores, Other Properties
With the lack of inventory in the space, the cannabis businesses that are selling are getting higher premiums.
Here's How Some Cannabis Industry Leaders Are Working to Dismantle Systemic Racism
During the Fall Emerge 2020 Virtual Cannabis Conference & Expo, industry-leading advocacy organizations addressed the concerns surrounding social equity in the cannabis industry.
How Cannabis Brands Should Market to Gen Z and Millennials
A new report helps cannabis and mainstream marketers better understand their customers.
How to Successfully Expand Into Other Categories
A CBD company gets into the hydration business. Here's why and how they made it happen.
Cannabis Companies Are Turning to This Mainstream Marketing Tactic to Help Hype New Items
Brands are incorporating product drops to generate more consumer interest.
The Cannabis Industry Has a Chance to Change the World
In an industry born of "firsts," let's be the leading industry to address issues of racial inequity from the ground up.
Cannabis Packages Adapt to Consumer Preference
Brands are getting smarter about how they're marketing products to customers.
Real Estate Advice for Cannabis Entrepreneurs
Location's one thing, but there's so much more to know when getting into retail.
Black Leaders Step up to Battle Inequity in the Cannabis Industry
The Equity for Industry Program match employers with prospective candidates of the cannabis community.