Running a Business - Page: 3
Luxury vs. Value: What Type Of Weed Do Your Consumers Want Most?
As cannabis sales spike due to the coronavirus pandemic, consumers appear to be seeking value over luxury, forcing some high-end producers to look at different marketing tactics
He Managed Crises At Fortune 500 Companies. This Is How His Cannabis Company Is Handling The Pandemic.
Some essential crisis management lessons from General Electric and Albertsons.
6 Convincing Reasons You Should Consider Subscription Boxes
With the pandemic and slotting fees limiting indie brands' access to dispensaries, sub boxes are an effective way to get your brand directly to the consumer.
Looking For Help Improving Productivity? Here's How A Centuries-Old Cannabis Company Is Doing It
During these trying times of a pandemic, a successful cannabis company offers tips on how to improve productivity.
Quality Will Be The Key Differentiator For Cannabis Exports
As the marijuana industry goes global, brands looking to expand need to focus on quality first.
What's In A Domain Name? Everything When It Comes To Your Cannabis-Related Website
It's actually way more important than you'd think.
The Coin Shortage Is Further Highlighting Cannabis Industry's Payment Problem
As one operator said, "we started running out of quarters, and suddenly we started to feel an impact."
These 7 CBD Marketing Secrets Will Take Your Brand To A Different Level
These marketing strategies will help your CBD brand really stand out from the competition.
Do These New Wave Of Multi-State Weed Operators Really Have The 'Secret Sauce' To Succeed?
Multi-state marijuana operators are taking advantage of acquisition and licensing opportunities to expand their geographic footprints.
You Can Learn A Lot From Neko Catanzaro, The Woman Behind Some Of Arizona's Top Weed Brands
Recently promoted to President of Proven Media, one of the Arizona's leading cannabis PR firms, the industry pro brings a wealth of experience.