Running a Business

Women In Green

How A Firefighter Sparked A New Career In Cannabis

Trish Hansen used to fight fires and save lives as a paramedic and firefighter. Now she saves lives as VP
Cannabis

A Cannabis Entrepreneur Shares What She Wishes She Knew Before Starting Her Business

One of the best lines Brooke Alpert says she's heard in the industry: 'I'd much rather teach cannabis to businesspeople than business to cannabis people.'
Marketing

The Complicated Business Of Advertising And Marketing In Cannabis

With restrictive regulations, cannabis entrepreneurs have to be creative and strategic in successfully marketing a brand.
Brands

How Vaping Brand Roam Uses Design to Appeal to Women

The idea of "wanderlust" guided the company's design and branding.
Cannabis

How Cannabis Company Caliva Survived a Business-Ending Regulation

When a new law limited how companies can deliver cannabis, Caliva just invested more in their delivery service.
Hiring Employees

5 Best Practices for Retail Staffing in Cannabis

Finding the right employees to elevate your business can be a challenge.
Running a Business

'I Believe in People Over Profits; I Have Always Paid People Too Much': Olivia Alexander, Founder and CEO of Kush Queen

As one of the industry's top tastemakers, her cannabis wellness and lifestyle products are known for their quality and innovation.
Selling a Business

Selling Your Cannabis Business? Here's What You Need to Know.

When preparing to sell your business, it's important to be realistic and understand how valuations are determined.
cannabis retail

How to Staff a Cannabis Retail Operation

Here's an in-depth look at 5 of the key roles a cannabis retailer should fill.
Marketing

'Developing a Vocabulary That Will Be Understood': The Havas Approach to Cannabis Marketing

You can learn a lot from the French multinational advertising and PR giant.
Growth Strategies

'Often, People Get Caught Up in the Noise of the Industry': Sara Gullickson, CEO of Item 9 Labs

Sticking to a business plan is especially important in the cannabis space.
Contracts and Negotiations

How Enforcable Is Your Non-Compete Clause?

Cannabis companies are served well by non-compete clauses -- as long as they stay focused and don't over-reach.
Cannabis

5 Ways Your Company Can Fight Counterfeiting in the Cannabis Industry

Counterfeiters can capitalize on your work and position themselves as parasites on your reputation.
Cannabis

4 Reasons It's Critical for Cannabis Businesses to Invest in Community Relations

To stand out in a crowded marketplace, cannabis businesses need to have their own stories to tell. Investing in community relations can help.
Running a Business

How to Avoid Becoming Another California Cannabis Casualty

The cannabis industry is like paying for a wedding. When you put "cannabis" in the name, everything costs more.

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