Sales Strategies

Starting a Business

Don't Execute Your Sales Strategy Until You Validate Your Idea

The only way to prove you have a winning concept is to get your product or service into customers' hands. But don't confuse that with selling.
Sales

Choices Can Become Overwhelming, So Make It Easier for Customers

Use these strategies to increase click-through rates and purchases when presenting choices.
Trust

4 Ways to Build Trust Quickly

Entrepreneurs don't have years or even months to build trust. To get sales quickly, they need to act quickly.
Business Ideas

Ka-Ching: Making Money Online

With the online world taking over our lives, here is how entrepreneurs can cash in.
Sales

The 5 Irrefutable Principles of Selling

The more you are willing to give, the less you will need to "sell.''
Sales

How to Psych Yourself Up to Make That Call

You can't sell without lifting that receiver, so it's time to embrace your discomfort and find your strength.
Sales

It's Time to 'Untrain' Your Sales Force

If your sales team is still operating under tradition, they need to adapt to today's buyers.
Sales Strategies

The 3 Critical Elements to Selling Online Like a Pro

There are three steps to selling anything. In this video, sales expert Perry Marshall explains.
Sales

7 Lessons to Rock Both the Stage and Sales

Touring musician turned startup employee shares advice from his former life that applies to growing companies.
Marketing Edge

9 Steps to Get Your 'Social-Selling' Program Off the Ground

With platforms like Facebook, Twitter and Linked becoming a necessity for small-businesses owners, here is how entrepreneurs can implement a social-selling strategy.
Marketing

5 Steps to Marketing That Resonates With Your Prospects

In today's oversold society, being yourself creates authentic marketing that resonates with people.
Marketing

Sales Tip: Stop Listing Features. Tell Your Customers the Benefits.

Customers don't care about your product or service's features. Instead, they want to know how what you sell will benefit them.
Growth Strategies

The 80/20 Rule and How to Supercharge Your Sales and Marketing

In this Google Hangout we chat with sales expert Perry Marshall on how entrepreneurs can focus on the right customers and, in turn, increase their revenues.
Contests

4 Ways Managers Mess Up Sales Contests

Sales contests are supposed to provide motivation for employees to increase sales, customers and profits. But if done incorrectly, they can do more harm than good.
Growth Strategies

Improve Your Sales Game With These 3 Easy Tips

Being a proficient salesman is crucial to being a successful entrepreneur.