Sales Strategies

Marketing

Sales Tip: Stop Listing Features. Tell Your Customers the Benefits.

Customers don't care about your product or service's features. Instead, they want to know how what you sell will benefit them.
Growth Strategies

The 80/20 Rule and How to Supercharge Your Sales and Marketing

In this Google Hangout we chat with sales expert Perry Marshall on how entrepreneurs can focus on the right customers and, in turn, increase their revenues.
Contests

4 Ways Managers Mess Up Sales Contests

Sales contests are supposed to provide motivation for employees to increase sales, customers and profits. But if done incorrectly, they can do more harm than good.
Growth Strategies

Improve Your Sales Game With These 3 Easy Tips

Being a proficient salesman is crucial to being a successful entrepreneur.
Retail Center

The Scent in Abercrombie Stores Is Giving Shoppers Serious Anxiety

A new study about the impact of scent at retail suggests that consumers are being put off by the retailer's flagship cologne, Fierce, which courses pungently through its 276 stores.
Social Media Marketing

6 Reasons to Make Your Business Human on Social Media

Customers are more likely to connect with your brand when they connect with the people behind the logo.
Marketing Strategies

5 Elements of an Irresistible Call to Action

Too many direct-mail campaigns fizzle out because they fail to inspire readers to actually do something. Here's some advice.
Big Data

Big Data is Your Sixth Sense for Prospecting Sales

Every day companies are announcing mergers, hiring, expansions. Big data analysis can signal precisely when a potential client you've never met would welcome your call.
Boosting Sales

Share What You Know and People Will Buy What You Sell

A salesman has to knock on lots of doors but people knock an expert's door. Whatever your business, you are the expert. Freely helping people today brings clients tomorrow.
Sales

Sell Like a (Literal) Rock Star With These 5 Takeaways

Use these lessons from some of the biggest acts in music to up your game with your clients.
Sales

Boost Sales by Appealing to Customers' Unconscious Minds

Did you know you can market to neurons, or create happiness with a small surprise?
Sales Strategies

Could Hiring Snobby Salespeople Boost Your Sales?

new luxury shopping study suggests customers are more likely to make a purchase when dealing with a rude sales associate.
Sales

Why Should You Embrace Discomfort? Opportunity, Of Course.

Uncomfortable situations are common in the sales world. Get a leg up by being prepared.
Sales

5 Inside Sales Hiring Tips for Growing Companies

Competition for all-star sales reps has never been fiercer. Adopt a winning strategy to build your team.
Growth Strategies

Supercharge Your Recruitment Strategy (Infographic)

Sales and marketing professionals have used the funnel method for years. Here's how recruiters can employ these same tactics.