Search Engine Marketing

7 Reasons European Businesses Should Advertise on Bing

If you ignore Bing, that's millions of searches you could be missing out on.

PPC vs. SEO: What's Best For Your Business?

Is one option better than the other?

Jason Parks

· 3 min read

How to Boost In-Store Holiday Purchases With Paid Search

New research shows the importance of paid search for brick-and-mortar businesses.

Christi Olson

· 5 min read

An Insight into The Futuristic Search & SEO

An entry to the market has become quite easy but to achieve and maintain growth has perplexed genius marketing brains

Chirag Prajapati

· 5 min read

Zero Is the New No. 1 (At Least for Google Ranking)

Snag Google's coveted featured-snipped spot, and you could increase your click-through rate by more than 180 percent.

John Lincoln

· 5 min read

Capitalize on Back-to-School Shopping With These 3 Marketing Tips

If you want to be found ahead of your competitors, you've got some marketing homework to do.

Christi Olson

· 5 min read

Taking 'Focus on Users' Advice Can Kill Your SEO Traffic

Why it's critical to keep your technical SEO in check when making user experience improvements.

Mike Le

· 4 min read

Intelligent Search Drives More Customers to Your Business Than Your Website

Brick-and-mortar-only businesses get 2.7 times as many views on maps, apps, search engines, GPS and social than on their own websites.

Marc Ferrentino

· 5 min read

6 Ways to Understand SEO Impacts Sooner

A consistent SEO effort for 18 months should get you to where you need to be.

Sastry Rachakonda

· 5 min read

5 Tactics That Haven't Worked For Digital Marketers Until Now

Ignoring conventional wisdom could be just the shakeup businesses need to position companies online and increase their sales.

Eric Samson

· 4 min read

SEO 2017: 5 Rock-Solid Strategies to Help You Rank

With more than 200 ranking factors, tackling Google calls for a game plan.

R.L. Adams

· 10 min read

How to Lead Website Visitors to Your Best Content

For instance: The easier you can make the bots' job, the better they like you.

Eric Siu

· 5 min read