Search Engine Marketing

7 Reasons European Businesses Should Advertise on Bing

If you ignore Bing, that's millions of searches you could be missing out on.

PPC vs. SEO: What's Best For Your Business?

Is one option better than the other?

Jason Parks

How to Boost In-Store Holiday Purchases With Paid Search

New research shows the importance of paid search for brick-and-mortar businesses.

Christi Olson

An Insight into The Futuristic Search & SEO

An entry to the market has become quite easy but to achieve and maintain growth has perplexed genius marketing brains

Zero Is the New No. 1 (At Least for Google Ranking)

Snag Google's coveted featured-snipped spot, and you could increase your click-through rate by more than 180 percent.

John Lincoln

Capitalize on Back-to-School Shopping With These 3 Marketing Tips

If you want to be found ahead of your competitors, you've got some marketing homework to do.

Christi Olson

Taking 'Focus on Users' Advice Can Kill Your SEO Traffic

Why it's critical to keep your technical SEO in check when making user experience improvements.

Mike Le

Intelligent Search Drives More Customers to Your Business Than Your Website

Brick-and-mortar-only businesses get 2.7 times as many views on maps, apps, search engines, GPS and social than on their own websites.

Marc Ferrentino

6 Ways to Understand SEO Impacts Sooner

A consistent SEO effort for 18 months should get you to where you need to be.

5 Tactics That Haven't Worked For Digital Marketers Until Now

Ignoring conventional wisdom could be just the shakeup businesses need to position companies online and increase their sales.

Eric Samson

SEO 2017: 5 Rock-Solid Strategies to Help You Rank

With more than 200 ranking factors, tackling Google calls for a game plan.

R.L. Adams

How to Lead Website Visitors to Your Best Content

For instance: The easier you can make the bots' job, the better they like you.

Eric Siu