Social Media Marketing

Branding

Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands

Cannabis is barred from advertising platforms open to beer, booze and prescription drugs with long lists of scary side effects.

4 Tactics for Discretely Marketing Your Cannabis Brand on Instagram

The anti-cannabis bias on social media platforms is infuriating but you need to calm down and learn to work around them.

How to Finesse FDA Regulations and Successfully Market Your CBD Business

Despite legalization, the FDA does seriously regulate CBD products.

Facebook Now Allows Marijuana Businesses to Appear in Searches

Facebook's zeal for banning marijuana often made it impossible to find even regulatory agencies and advocacy groups.

Marketers Are Overcoming Unique Challenges to Build Campaigns for the Nascent Cannabis Industry

There is no other industry in the world transitioning from illegal to legal and none that faces a denser web of regulations.

More From This Topic

Social Media Marketing

You Can Promote a Cannabis Brand on Social Media but Not Easily

Advertising anything marijuana related is banned on social media but organic strategies are viable and effective.
Facebook Marketing

Facebook Has 'Shadow Banned' Marijuana Businesses

Cannabis regulators, advocacy organizations and trade groups are also abruptly hard to find.
Content Marketing

5 Building Blocks of a Content Market Strategy Unique to Your Dispensary

Let's face it, you're selling what everyone else is selling. Content strategy is how you persuade people to buy from you.
Women In Green

5 Female-Focused Accounts Blowing Up Instagram

Cannabis-inspired accounts with a feminist touch.
Cannabis

10 Ways the Cannabis Industry Is Rebranding to Meet Its Biggest Challenges

For generations a guy hissing "weed" outside a concert was all the marketing marijuana needed. Selling to mainstream customers in the legal market requires more.
Marijuana

How Companies Are Trying to Bring Marijuana Ads Online

As more states legalize cannabis, the burgeoning sector is embracing the digital-marketing tactics long favored by more traditional industries.