Social Media Tips

4 Actionable Steps for Multi-Channel Marketing

'Be where your customers are' is a marketing watchword, and rightly so. But with so many channels, it can seem daunting. So here are some strategies to help you out.

Pritom Das

How Should European Small Businesses Leverage LinkedIn in 2020?

Learn how to use one of the world's largest professional networks to find more leads, generate sales, and employ top professionals in your industry.

Melanie Goodman

3 Tips for Building Your Personal Brand on Social Media

Since the future of any sector is uncertain, it's important to build a personal brand that transcends your industry

Armand Peri

How Much Should You Spend on Social Media Marketing?

It's a valuable tool, but don't forget about these other (sometimes free!) ways to reach your clients.

Adam Bornstein

How Giving up Your Cell Phone for Lent Is More Than an Act of Faith

This contributor advocates adding abstention from devices to that of tobacco and sweets.

How Christen Dominique Went From Locker Room Makeup Artist to YouTube Star

Christen Dominique built a beauty brand and a following of more than 4 million subscribers by showcasing simple, everyday makeup techniques.

Hayden Field

How to Become a Social Media Marketing Pro for Less Than $20

Do you have what it takes to organize the next viral campaign?

Small Business Strong: How to Effectively Take a Stand on Social Media

Listen before speaking out, and prepare your people in advance for dealing with controversy.

How to Build a Social Media Community: Content and Collaboration

Driving engagement among your followers is just as important as gaining a following.

David Meltzer

Wise Up: How Executives Can Avoid Becoming Just Another Social Media Fail

Here's how you can save yourself from appearing on the ever-growing list of social media fails.

Emile Lee