Your company name will get used more and last longer than any other investment you make in your business. It's important that you get it right the first time.
An entrepreneur's best-laid plans can go awry if there's not careful followup. Here's a framework for giving your startup a greater chance at prevailing.
New admissions include words like 'texter,' 'funplex,' 'bromance' and 'selfie,' but Scrabble fanatics are most excited about the inclusion of four two-letter words.
