Strategy

Starting a Business

Key to a Successful Business? Simplify, Simplify AND Simplify.

Often entrepreneurs looking to scale a business end up making their ventures too complicated, resulting in a once successful company going down the drain. Here are a few insights on the importance of keeping it simple.
Growth Strategies

Operating in a Crowded Market? Here's How to Shine.

Focus on these six ways to ensure that your new company will distinguish itself.
Pricing

Nailing Down the Perfect Price Point

For your startup to stay in the game, you need to offer a product or service at a price point that can provide enough revenue for your company to stay afloat.
Strategic Planning

How to Embrace 'The Lazy Entrepreneur' Philosophy (And Still Be Successful)

Many people believe you need to work like a dog to make your business a success, but that is not always necessarily true. Entrepreneurs that work smartly can have a successful business, while also working less hours.
Inspiration

Let Go of the Fallacy of Quantum Leap Success

Plugging away at small tasks can yield big results -- over time. Just be sure to plan.
Mission Statement

Crafting a Mission Statement That You'll Remember

The key is for you to set goals like it's really your business; then use them as a yardstick for to measure everything your startup does.
Leadership

Striking a Balance Between Yes Man and Doubting Thomas

An executive who serves a CEO's inner circle should not shy away from sharing well-reasoned opinions
Failure

Afraid of Failure? Think Like a Scientist and Get Over It.

Your failures are not you. Your successes are not you. They are simply data points that help guide the next experiment.
Photography

Oh Snap! Getty Images Makes Photos Free for Noncommerical Use

Unable to effectively stop people from using its images without paying licensing fees, the stock photo agency has decided to introduce a free embed feature.
Meetup

Meetup Still Struggling 6 Days After Hack Attack

In a blog post, Meetup CEO Scott Heiferman speaks out about the attack, as well as why the company refuses to pay the hackers the $300 ransom they asked for.
Mobile Apps

6 Books Every Mobile-App Entrepreneur Must Read

With the mobile market continuing to gain momentum, more people are looking to get a piece of the pie. For those wanting to get a start in the world, here are a few books to get you started.
Growth Strategies

Keep That Startup Spark Alive by Following Your Constant

Once your company has seen some success, figuring out what to do next is all about three variables.
Advertising

The 'Got Milk' Slogan Is No More

The iconic 'Got Milk?' slogan has been dropped in favor of 'Milk Life' as part of a brand new $50 million campaign that aims to tout milk's nutritional benefits.
Growth Strategies

Be Prepared: 4 Ways to Outthink Your Competitors

You need a strategy to get ahead in business. Knowing yourself and your 'enemies' is important.
Growth Strategies

Are You Really Seeing the Big Picture?

When entrepreneurs launch a startup, they often get knee-deep in the day-to-day tasks. While this is necessary to get your business of the ground, it is imperative to continue to focus on the long-term strategy.