Strategy

Millennials

3 Brand Experience Strategies to Attract Millennials

Hint: Appeal to their heightened sense of adventure -- and their desire to be trendsetters.
Hacks

The Best 5 Business Hacks You've Never Heard of That Will Change Your Game

What conventional wisdom? Here's the useful advice successful entrepreneurs are actually following.
Marketing

Answer These 3 Questions, or Your Marketing Tactics Really Won't Matter

A simple set of tactics in support of a powerful strategy beats a brilliant set of tactics with no real strategy at all most every time.
Mobile

7 Musts to Maximize Your Company's Mobile Strategy

Today's savvy businesses are increasingly connecting with consumers via smartphones and tablets.
Entrepreneur Mindset

Why Mindset Trumps Strategy Every Time

A successful strategy is more than just tactics and procedures. It must align with how you see your business and what is possible.
Creativity

Lost in Thought? Here Are 5 Reasons to Incorporate Daydreaming Into Your Daily Routine.

Go ahead, let your mind wander. When it's appropriate, of course.
Marketing Strategies

Why Playing It Safe Will Kill Your Startup

Following the prevailing trend or the tried-and-true could drain a new company's creativity. Aim instead to be an innovator.
Taking Risks

Know When to Double Down in Business

Running a startup can resemble playing a game of blackjack. Be savvy and strategic yet willing to take risks at the right moment.
Goals

8 Resolutions for Improving Your Business and Your Life

Being more organized and thrifty helps at work and everywhere else.
Strategy

To Stay Afloat, Focus on the Next Wave

To make it in the world of startups, entrepreneurs just can't focus on the day-to-day tasks of running a business. They need to always be thinking about the future.
Making Decisions

Practice Triage in Making Business Decisions

Business leaders should categorize choices by their potential impact to improve quality and speed.
Competition

3 Ways to Use a Rivalry to Increase Your Business Performance

Unlike competition, rivalry is personal, and it can either have a profoundly positive or negative impact on overall performance.
Startup Culture

Will Big Companies Follow Microsoft's Lead and Make It Harder for Startups to Win?

A large player starts to get wise to the ways of newcomers that are experimenting rapidly.
Sports

A Sport Few Americans Know Anything About Can Teach Plenty About Leadership

Cricket, the precursor to baseball, was popular in early America. Immigration from South Asia is boosting the sport and displaying the skill required to lead a team.
Sales Strategies

5 White-Hot Consumer Psychology Hacks to Boost Your Sales

A few simple changes to your website or copy can spur customers into buying your offerings.