Targeted Advertising

7 Tips for Effectively Allocating an SMB Advertising Budget

By analyzing not only the demographics but the psychographics of your target market and strengthening your ideal customer profile, you'll make the budget you have more effective.

AJ Agrawal

· 5 min read

Facebook Has Changed and Your Digital Strategy Has to Adjust

Facebook Ads is evolving. You need to understand what it means for how your company gathers and uses information.

Rocco Baldassarre

· 4 min read

How Bots Steal Your Online Advertising Budget

The digital ad space is rife with fraud and bots, stealing your precious marketing dollars.

Harry Kabadaian

· 6 min read

Optimize the Value of Existing Customers With Facebook's Built-in Tools

Make the most of low-cost options to engage customers, build lookalike lists of promising leads and measure your results.

Syed Balkhi

· 4 min read

Nina Zipkin

· 2 min read

How Foursquare Became a Jukebox Hero by Helping This Company Target Bar-Goers

TouchTunes, a digital jukebox company, has incorporated Foursquare software into its app, so it can push notifications to users when they're at the bar and send them personalized song suggestions.

Lydia Belanger

· 8 min read

Russian-Linked Facebook Ad Scandal Shows Just How Intricate Targeting Can Be

The growing evidence of a politically weaponized Facebook advertising campaign backed by Russia underscores the uncanny precision of ad targeting.

Samuel Edwards

· 5 min read

7 Ways to Correct a Failing Marketing Strategy

A floundering marketing strategy isn't failure, but ignoring reality and refusing to adjust will be.

· 5 min read

How Targeted Marketing Can Improve Your Brand's Efficiency

Marketing is all about knowing your audience -- who you can sell to and, just as importantly who you can't.

Jim Joseph

· 3 min read

Personalization: A Perspective On The Future Of Targeting

In today's era of mass communication –the one-size-fits-none model– personalization remains potent.

Melissa Moubarak

· 7 min read

Snapchat Is Adopting Facebook's Ad Targeting Strategy

It was inevitable the popular network would eventually allow advertisers to sift among its 100 million daily users.

Lesya Liu

· 3 min read

Research Is Key to Creating Promotions That Sell

Find out what makes your existing and potential customers tick.

Craig Simpson

· 7 min read