Targeted Advertising - Page: 2
As Ad Business Struggles, Investors Question Snapchat's $16 Billion Valuation
The free mobile app is having trouble courting advertisers, and investors are nervous.
3 Questions to Ask When Deciding Between Content Marketing and Native Advertising
Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.
Why Every Business Needs to at Least Consider Google Targeted Ads
Google is ubiquitous and its ad targeting is uncannily accurate but many smaller businesses have to weigh carefully if that is the right place to invest their ad budget.
3 Ways Customer Data Allows for Pinpoint Marketing
Tracking where potential customers have been online makes for exquisitely targeted advertising.
Why Google's New Beacon Platform Is a Threat to Apple's iBeacon
While Apple's Bluetooth technology only works with iPhones, Google's Eddystone works with iOS and Android operating systems.
How to Maximize Your LinkedIn Profile to Find Potential Customers
If you only think of LinkedIn as a platform people use to find jobs or connect with their network, think again.
10 Things Your Website Needs If You Want to Attract the Wealthy Customer
A look at how to turn your website into an effective marketing tool for your business.
How to Use LinkedIn Analytics to Boost Your Marketing Efforts
Find out if you're wasting your time on LinkedIn by measuring how effective your status updates and posts are with your audience.