Targeted Advertising - Page: 2

10 Ways to Learn About Your Target Audience

Who are these people? Be sure to challenge your own assumptions.

· 4 min read

As Ad Business Struggles, Investors Question Snapchat's $16 Billion Valuation

The free mobile app is having trouble courting advertisers, and investors are nervous.

Reuters

· 7 min read

3 Questions to Ask When Deciding Between Content Marketing and Native Advertising

Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.

Lindsey Groepper

· 5 min read

Why Every Business Needs to at Least Consider Google Targeted Ads

Google is ubiquitous and its ad targeting is uncannily accurate but many smaller businesses have to weigh carefully if that is the right place to invest their ad budget.

John Boitnott

· 4 min read

3 Ways Customer Data Allows for Pinpoint Marketing

Tracking where potential customers have been online makes for exquisitely targeted advertising.

James Green

· 6 min read

Why Google's New Beacon Platform Is a Threat to Apple's iBeacon

While Apple's Bluetooth technology only works with iPhones, Google's Eddystone works with iOS and Android operating systems.

Laura Entis

· 2 min read

9 Ways to Meet and Understand Your Audience

Have you had a close encounter with the people buying your product?

Carolina Rogoll

· 5 min read

9 Ways to Advertise on LinkedIn

LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.

Ted Prodromou

· 5 min read

How to Maximize Your LinkedIn Profile to Find Potential Customers

If you only think of LinkedIn as a platform people use to find jobs or connect with their network, think again.

Mitch Meyerson

· 6 min read

10 Things Your Website Needs If You Want to Attract the Wealthy Customer

A look at how to turn your website into an effective marketing tool for your business.

Dan S. Kennedy

· 6 min read

How to Use LinkedIn Analytics to Boost Your Marketing Efforts

Find out if you're wasting your time on LinkedIn by measuring how effective your status updates and posts are with your audience.

Ted Prodromou

· 6 min read

What Digital Ad Agencies Need to Navigate the Future

In the fast-moving world of online marketing, change is the only constant.

Rohan Ayyar

· 5 min read