Targeted Advertising - Page: 3

5 Tech Tools that Help Businesses Compete With the Big Guys

These affordable options can level the playing field with ads, intelligence, big data, apps and email marketing.

Adam Toren

· 6 min read

The Science of Building Buyer Personas (Infographic)

Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.

Eric Siu

· 2 min read

Facebook Updates Its Privacy Policy, But Does That Mean Anything?

Americans overwhelmingly say that they don't feel in-control of how their personal data is collected online, and Facebook's new privacy policy will likely do little to change the sentiment.

Laura Entis

· 3 min read

Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's 'Last Mile'

Countless brands have long puzzled how to nudge customers into buying. Mobile technologies are the answer everyone has sought.

Brett Relander

· 3 min read

The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons

Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.

Brett Relander

· 3 min read

What AdWords Research Reveals About Ad Words That Resonate With Buyers

There is an art to writing effective ad copy but science will help you create more effectively.

Alexandra Tachalova

· 7 min read

Why the Deal Between Publicis and Facebook Is a Very Big One

Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.

Laura Entis

· 2 min read

Google Changes Policy, Says It Won't Scan Student Gmail Accounts for Ads

The company said it will soon make similar changes for all Google Apps customers.

Laura Entis

· 2 min read

10 Quick Ways to Increase Your Ads' Clickthrough Rates

Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.

Richard Stokes

· 5 min read

Moving Beyond the Banner Ad

The traditional online ad is being overshadowed by these four types of marketing.

Joacim Jeppesen

· 3 min read

Facebook Gives Advertisers a Way to Target by Relationship Status

Advertisers will now be able to search for specific audiences, including those who have recently updated their relationship statuses.

Laura Entis

· 2 min read