Targeted Advertising - Page: 3
5 Tech Tools that Help Businesses Compete With the Big Guys
These affordable options can level the playing field with ads, intelligence, big data, apps and email marketing.
The Science of Building Buyer Personas (Infographic)
Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.
Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's 'Last Mile'
Countless brands have long puzzled how to nudge customers into buying. Mobile technologies are the answer everyone has sought.
The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons
Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.
What AdWords Research Reveals About Ad Words That Resonate With Buyers
There is an art to writing effective ad copy but science will help you create more effectively.
Why the Deal Between Publicis and Facebook Is a Very Big One
Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.
Google Changes Policy, Says It Won't Scan Student Gmail Accounts for Ads
The company said it will soon make similar changes for all Google Apps customers.
10 Quick Ways to Increase Your Ads' Clickthrough Rates
Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
Facebook Gives Advertisers a Way to Target by Relationship Status
Advertisers will now be able to search for specific audiences, including those who have recently updated their relationship statuses.