Toys; Games

4 Lessons From LEGO's Mastery of the Old and the New

If you build your brand's legacy with the same excitement you get when presented with a simple set of LEGO bricks, you'll be celebrating success for decades to come.

Joey Coleman

How One of America's Most Beloved Toy Makers Rebounded From Near Death

Wham-O created the Frisbee, Slip 'N Slide and more. Then it fell into disrepair -- until a new leader came along.

Joe Keohane

The Savvy Reason This Wooden Toy Car Company Works With Auto Suppliers and Designs Some of Its Own Tools

By focusing on it vision, Candylabs, which makes wooden toy cars, has been profitable from its start and has seen 40 percent year-over-year growth.

Linda Lacina

The Ken Doll Got a Makeover (and a Man Bun). Here's What it Teaches Us About Buzz.

Mattel announced the most diverse lineup of Ken dolls in the line's history.

The Classic Tamagotchi Is Coming Back for Its 20th Anniversary

The virtual pet key chain is reborn in a smaller form, but staying true to the original.

Matthew Humphries

Check Out This Stellar Women of NASA Lego Set

A new set of figures will honor the contributions of women in STEM.

Nina Zipkin

What Your Kids Will Be Playing With Next Year: Toy Fair 2017, a Product Recap

Think drones, robotics, and toys connected to family-friendly movies. Something else: Play-Doh is back!

Stephen Key

Connected Teddy Bears Leaked Kids' Voices Online

The supposedly private messages were even held for ransom.

Jon Fingas

3 Reasons Entrepreneurs and Startups Are Bringing Toys Back to Life

A growing movement called toys-to-life is the likely vehicle for bridging the toy-gaming divide.

Amazon Launches STEM Toy Subscription for Kids

The STEM Club Toy Subscription encourages kids to learn through play -- for $20 a month.

Stephanie Mlot