Viral Marketing

Why It's Smart to Focus on Strategic Growth Instead of Going Viral

Sure, seeing your stories and videos go viral is exciting, but it's not a long-term solution.

FlexTal

Meet the Man Behind Burger King's and Popeyes' Viral Marketing Campaigns

Fernando Machado turned the fast-food giants into buzzy, relevant, always-on-point brands. Here's how.

Liz Brody

How to Plan a Viral Marketing Campaign

Social-media maven Denis Piszczek helps break down the ins and outs.

Kanye West Is Hard to Ignore. Here's What You Can Learn From His Antics.

Regardless of what anyone says, Kanye is taking his controversial opinions to the bank.

Luis Congdon

A Professional Bridesmaid Shares Her Secrets to Managing Stress and Forging Strong Relationships

Bridesmaid for Hire founder Jen Glantz says if you have an idea for something great, the best thing you can do is just start.

Nina Zipkin

El Globo cumple el sueño del pequeño que festejó cumpleaños de conchas

La marca de panaderías le dará una dotación por un año del pan dulce.

Getting Mentioned by a Media Site Isn't Enough to Go Viral. You Need to Do This, Too.

Follow these steps to transform your public relations efforts into a viral sensation.

Scott Oldford

Brooklyn Pizzeria Nails Viral Marketing With Its Safe, Edible Take on the Tide Pod Challenge

Vinnie's Pizzeria jumped quickly on the disturbing trend and came out with PIEd Pods.

11 Supernatural Ways 'Stranger Things' Has Turned Marketing Upside Down

The Netflix show has managed to engage audiences far beyond their TV screens.

Jarrod Walpert