Subscribe to Entrepreneur for $5
Subscribe

Do You Need to Create a Personal Brand for Your Business?

Should you be the face and voice of your own company?

By
Opinions expressed by Entrepreneur contributors are their own.
You're reading Entrepreneur United States, an international franchise of Entrepreneur Media.

Entrepreneur Network partner Greg Rollett is often asked whether it's important to create a personal brand for your business.

His answer? Only if you want to get paid.

Look at the difference between Tony Robbins and other life coaches. Robbins runs a billion-dollar company, while other coaches struggle to pay rent. Yet, they might all be selling the same information. The difference is that people trust Robbins, and they're more likely to buy from a person they trust. 

Watch the video to learn about how you can build your personal brand and gain customers' trust.

Related: 3 Lessons From an Author Who's Sold 500 Million Books (and Counting)

Watch more videos from Ambitious Media on their YouTube channel.

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on Entrepreneur.com as well as our apps on Amazon FireRoku and Apple TV.

Click here to become a part of this growing video network.

Latest

A Drone Just Dropped Free Weed Over Tel Aviv

In a protest to legalize weed in Israel, protestors release bags of cannabis onto the city streets.

Changing How the World Views CBD

The CMO of cbdMD talks about how he uses patience, partnerships and data to grow brand awareness.

WATCH: The Weed Business According To Jim Belushi

The actor opens up about his new TV show Growing Belushi and how cannabis would have saved his brother's life.

There Is A Town In North California Called Weed

And Netflix just named it one of the funniest town names in America.

Watch: DEA Raids Seven Grows In Antelope Valley

In a major crackdown on the illicit market, a multi-agency effort shuts down illegal California grows tied to Mexican drug cartels.

Evolving from Brick and Mortar to Ecommerce

CBD oil company Sunday Scaries's co-founders share the lessons they learned from running a sports bar and how they've applied them to their ecommerce business.

3 Ways To Deal With Face Mask Annoyances

Are you suffering from 'maskne' or glasses fog? These tips may help.

Succession Star Brian Cox Says Cannabis Helps Him Relax

The Golden Globe winner has been using the plant since he was 50.

Exclusive Video: Inside Dixie Brands Partnership with Arizona Iced Tea

CEO Chuck Smith shares details of the deal. Plus, how he grew the company from a "garage operation" to a massive multi-state player.

What You Need to Know to Be Successful in the Cannabis Industry

Jessica Abo sits down with the CEO of Weedmaps to discuss the company's journey and how you can be successful in the cannabis industry.

Exclusive: Why Canopy Growth's Ex-CEO Got Canned and What He's Doing Next (Watch)

Bruce Linton talks candidly about his past and his future. Listen very carefully. This man has crazy knowledge.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.