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The 2 Keys to a Media and Marketing Strategy

Greg Rollett breaks down the two most important words in any marketing campaign.

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In this video, Entrepreneur Network partner Greg Rollett breaks down the two most important words to his business -- constancy and consistency. 

You might not necessarily think of these as positives in marketing or in business. No one wants to be bombarded a million times a day with the same rote messages and advertisements. But, Rollett's strategy is based around consistent action and adding value to his clients and prospects.

So, rather than fill up someone's inbox with too many emails, all trying to sell something generic, Rollett might prefer to make a phone call and speak directly with a client, just to let them know that he is thinking of them.

Click play to learn more strategies.

Related: One Easy Way to Create Great Content That You're Not Utilizing

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