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How a Set of Strong Company Values Drives Capriotti's Sandwich Shop

CEO Ashley Morris breaks down the importance of a strong company culture.

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Capriotti’s Sandwich Shop is a fast-casual and upscale fast-casual sandwich shop that makes a variety of hot and cold subs. Ashley Morris, the CEO of Capriotti’s Sandwich Shop, has a strategy of hiring individuals with more smarts and experience than himself in order to generate a team with talent.

Keeping true to the company’s mission and values helps to bring about alignment within, and from that a is able to form and establish itself. Ashley explains that individuals gravitate towards a place where they feel a strong connection, especially regarding the system of the company.

At Capriotti’s, Ashley wants to create a strong culture via their company values and wants to gather together individuals who think similarly about them. For more on Capriotti’s Sandwich Shop and Ashley Morris, watch the full interview.

Related: Here's a Marketer's Biggest Challenge in a Rapidly Evolving Marketplace

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