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How to Create Eye-Catching Content to Crush Your Competition

The higher the production value, the more customers you can convert into long-time patrons.

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Is your video content worth your audience's time? Is it high-quality? When we look at successful video series and streaming programs, the production values are often visually impressive and high-quality. In the attention economy, the difference between one video series over the other boils down to a few key production details. 

If you're asking for people's attention, you must also entertain, teach and inspire them through your courses and content. Creating this sort of high-quality content will help to create long-lasting customers. As an example, Rollett points out that Netflix is great about spending money on superior production teams, directors and actors.

Click the video to hear more from Greg Rollett.

Related: How to Overcome the Fear of Being on Camera

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