Unit 2

Intelligence

Intelligence includes lessons on how big the market that you’re operating in is, how many competitors exist, and what trends are impacting your market. Once studied comprehensively, this will give you a clear picture of what strategy to pursue and how to position your offering so that you can maximize market share.
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Features & Benefits
What This Course is About

Digital Curriculum for Intelligence
Lessons
  • Industry
  • Trendspotting
  • Competition
Includes
  • Worksheet with practical exercises including tests to make sure you are in the right market
  • Plan document to finalize your strategy
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Instructor
Kathleen Griffith

Kathleen Griffith

Founder & CEO, Grayce & Co
Kathleen works with Fortune 500 brands and leading early stage growth companies to create future-proof, women-centric business strategies. A champion of women's causes, Kathleen serves on the committee of Cannes Lions' 'See It Be It'. Kathleen has received a Cannes Gold Lion and an Effie and been featured as a 'Leading Woman In Business' by the Huffington Post, 'Creative Innovator' by Conde Nast, IBM Think Leader, Women in the World entrepreneur, on Entrepreneur TV and the BBC's Apprentice.
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