Unit 4

Brand Strategy

Brand strategy includes lessons on what your brand’s vision is in the world, who your target consumer is, and how you’ll position your brand. At the most basic level, “brand” signals value to consumers that gives them a reason to pay the price you’re asking. Without a brand, your product is in essence a commodity. This work will help you stand out from your competition in a way that’s memorable.
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Features & Benefits
What This Course is About

Digital Curriculum for Brand Strategy
Lessons
  • Brand Vision
  • Consumer Target
  • Brand Positioning
Includes
  • Worksheet with practical exercises
  • Plan document to create and implement your brand strategy
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Instructor
Kathleen Griffith

Kathleen Griffith

Founder & CEO, Grayce & Co
Kathleen works with Fortune 500 brands and leading early stage growth companies to create future-proof, women-centric business strategies. A champion of women's causes, Kathleen serves on the committee of Cannes Lions' 'See It Be It'. Kathleen has received a Cannes Gold Lion and an Effie and been featured as a 'Leading Woman In Business' by the Huffington Post, 'Creative Innovator' by Conde Nast, IBM Think Leader, Women in the World entrepreneur, on Entrepreneur TV and the BBC's Apprentice.
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