How Cannabis Entrepreneurs Can Explain What They Do For A Living -- Without Freaking People Out
In the canna-biz, when a stranger asks about your line of work, the answer can be a little awkward.
You race from work to catch your kid’s soccer game, grab a spot on the bleachers as you catch your breath, and the mother next to you asks, “So, what do you do?”
The cannabis industry is a booming, legitimate industry with an estimated 340,000 legal jobs, according to New Frontier Data. But for many outside the business, it still registers a word cloud of negativity: shady, druggie, irresponsible, criminal.
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