How Cannabis Entrepreneurs Can Explain What They Do For A Living -- Without Freaking People Out

In the canna-biz, when a stranger asks about your line of work, the answer can be a little awkward.

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This story appears in the December 2019 issue of Green Entrepreneur. Subscribe »

You race from work to catch your kid’s soccer game, grab a spot on the bleachers as you catch your breath, and the mother next to you asks, “So, what do you do?”

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The cannabis industry is a booming, legitimate industry with an estimated 340,000 legal jobs, according to New Frontier Data. But for many outside the business, it still registers a word cloud of negativity: shady, druggie, irresponsible, criminal

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